Social Media Advertising

It is widely reported that only 10% of your Facebook followers will see any post that you add to your profile. Generally this is poor, even if you have 5000 followers, only 500 will see your post. Even with great engagement rates, shares and follows, the result will still not get the reach that you would love to see. Social Media Advertising provides an inexpensive, fast and effective way to reach a far wider audience.

You can advertise on all of the Social Media channels. Each channel has its own advantages and disadvantages. According to Hootsuite, 83% of Instagram users discover new products on the platform. Many brands use Social Media to develop their Brand Awareness through advertising, it is cheap and effective.

Whenever we review the customer funnel we consider Awareness, Interest, Consideration and Action and Retention. Social Media Advertising can address and support the whole funnel. Adverts can be precisely targeted, ensuring that the right demographic of customer sees your ads. Alongside targeting, advertising also allows us to retarget users who have clicked through to our site, amongst other things.

Social Media Channels

There is a myriad of available Social Media platforms, each one offering a different solution. Consequently each one needs to be managed in a different way. Our Social Media Advertising Management offers support within the channels below;

FACEBOOK

2.7bn Monthly Active Users – Generally, perfect for reaching specific audience segments and turning leads into customers. In a Donut Analogy you would possibly post “I Like Donuts”

TWITTER

330m Monthly Active Users – Generally, perfect for stirring up a buzz around your campaigns with hashtags and making conversations. In a Donut Analogy you would possibly post “Im eating a tasty #donut”

LINKEDIN

772m Monthly Active Users – Generally, perfect for branding, reaching decision makers and building B2B relationships. In a Donut Analogy you would possibly post “I have skills in donut eating”

INSTAGRAM

1bn Monthly Active Users – Generally, perfect for showcasing your business in a visually creative way and building brand awareness – In a Donut Analogy you would possibly post “Here is a photo of my donut”

YOU TUBE

2bn Monthly Active Users – Perfect for building strong engagement with your audience and showing the human face of your business – In a Donut Analogy you would possibly post “I’m watching some donut videos”

PINTEREST

442m Monthly Active Users – Perfect for sparking interest in your products and driving traffic to your business – In a Donut Analogy you would possibly post “Here is my donut recipe”

TIKTOK

1bn Monthly Active Users – Perfect for creating viral campaigns, niche audiences and high organic engagement – In a Donut Analogy you would possibly post “I sing and dance about donuts”

Campaign Development

We have many years of managing successful campaigns for clients. Building and developing campaigns needs critical thought, which should not be rushed. A campaign should be coupled with a strong set of goals and KPI’s. A budget must be considered for every campaign too. We would never recommend a budget of less than £5 per day. However, it must be remembered the lower the budget, the harder it is to achieve significant gains. Our experience and knowledge of Social Media Advertising means that we understand how to sweat the budget and make it work, even low ones.

We are able to help with any creatives that need producing, or making your existing assets as appealing as possible for the advertising audience.

In summary, we can help and support you in your quest for greatness by utilising the paid benefits of Social Media.

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