PPC Management

PPC Management, or Pay-Per-Click Management as it is officially known as is an outsource solution to managing your paid advertising. Whether it is Google, Bing or one of the many other options. PPC is undoubtedly a great solution to raise your awareness and positioning on the major search engines.

However, it is not as straightforward as just dropping an ad into your Google Ads account. There are many options and variables that need to be considered when advertising with the search engines. Get it right and you could find you receive great results, get it wrong and it may be an expensive mistake. Trust me on this one, peoples fingers have been burnt many times.

Google Advertising

Google is by far the most used search engine, how many times a day do you hear “I’ll just Google that”? It is reported that there are just under 100,000 searches a second in Google in 2022. You need to make sure that your website features in these searches when relevant to you or your business. By using SEO techniques you can help your chances of making it to the first few pages of a search. Failure for your website to feature on one of the first few pages of a search decrease the chance of someone clicking through to your website dramatically.

Google have quoted the following;

Page1 of Google Search – Average Click Through Rate = 42.1%

Page2 of Google Search – Average Click Through Rate = 11.9%

Page3 of Google Search – Average Click Through Rate = 8.5%

Page4 of Google Search – Average Click Through Rate = 6.1%

Page5 of Google Search – Average Click Through Rate = 4.9%

Page10 of Google Search – Average Click Through Rate = 3.1%

So i figures that the more prevalent your website is on the higher ranking search pages, the higher the chance of a click through.

PPC Management

Like we have mentioned before, SEO wizards have in the past been very secretive about what they do, and how they do it. There has been similar levels of secrecy around PPC too. We have adopted a very transparent approach to our PPC, we want to share our actions and plans with our clients. The high cost approach, with a minimum (long!) term is not the way we work. We know how much time it takes to research, plan and execute a project. In other words, we don’t need to over charge for our services, but despite the transparent cost, our services are still as good, if not better, than our competitors.

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