Google Shopping Management

Google Shopping is a Google service that allows consumers to search for, compare, and shop for physical products across different retailers who have paid to advertise their products. This is also known as a Comparison Shopping Engine (CSE). Google Shopping results show up as thumbnail images that display each product’s retailer and price. Wild Wasp digital have considerable experience in Google Shopping Management and well positioned to support your Google Shopping efforts.

Google Shopping comes in 2 forms, free and PPC (Pay per click). The free version allows you to upload products into the Google Merchant Center. This allows your products to be shown within the Google Shopping framework. Then there is a business version, which allows you to advertise your products in the framework. These adverts feature on the Google search page, just below the search bar on the tab market shopping. Frequently the ads will feature on the search page too. Google Shopping is a must for any ECommerce business.

The Set Up Process

Setting up Google Shopping can appear complicated. All of the products that you wish to promote are listed in the Google Merchant Center, this can be done in a multitude of ways. Once listed the products will be approved after around 72 hours, or not if they don’t meet the criteria. However, we can help you with this and get the products approved, although there are some Google restrictions that can’t be bypassed.

In the meantime, we research the most appropriate keywords and begin to develop your Google Shopping Campaign. Finally we build the campaign and launch it. There is a short period where the Google Algorithm learns about your product, this can impact the campaign results in the early stages. We will continuously monitor the campaign and make adjustments, especially adding negative keywords as necessary.

Fortunately we understand the need for Return on Investment. Whilst metrics such as ROAS serve a purpose, they don’t serve any point in keeping your business profitable. Above all, we will endeavour to make your campaigns profitable, to us client success is at the heart of our business.

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